As we all start counting down the days to January 1st, 2021, it’s time to set a New Year’s Resolution or two for your business.

There is so much uncertainty heading into the upcoming year. You should have attainable and quantifiable goals. This is a good way to stay motivated. Here are three New Year’s Resolutions you should consider as we move ahead into 2021. Stay creative, proactive, and engaging. They all potentially tie into each other:

• Form a creative partnership
• Secure your website
• Engage with customers in new ways

Form a creative partnership

The COVID-19 pandemic has led to a lot of change for both people and businesses, and while much of the change in 2020 has been bad, there has been good as well.

One of the few silver linings of this year is that communities have been compelled to come together. For instance, many small businesses have formed creative partnerships to help each other out while simultaneously addressing pressure points they were already facing due to the pandemic.

As you work on your year-end checklist, think about ways you could work together with other small businesses in your area.

Secure your website

No matter what type of business you have, whether a high-end car dealership or selling handmade products, the importance of a strong online presence in 2021 has never been more apparent. Although laws related to the pandemic vary from state to state, everyone has been forced to move some (or most) of their livelihoods to the digital world.

Many entrepreneurs focus only on their products and relationships with customers that they forget the importance of running a secure (and legally compliant) website. It’s time to make sure your website and the data you store there is safe. With many people working from home today, cybersecurity is a big issue, and small businesses with unsecured websites are susceptible to data (their own and that of their customers) falling into the wrong hands.

Learn new ways to engage customers

Make it your resolution in 2021 to interact with customers, old and new, in at least one way you’ve never tried.

Use the creative partnerships you have formed with local small businesses to create or offer something new. Just being more active on social media or boosting your outreach efforts can be very positive for customers who are tired and looking for change at home. If you create interesting and informative content (particularly videos, images, and blog posts), Google, and eventually your customers, will find it.

New Year Resolution: Team Up With Southwest Recovery Services

Prepare yourself and your small business for 2021 with strong New Year’s Resolutions. We would love to become part of your team in the new year. Make a call to us the last item on your end of the year checklist. It’ll be the easiest decision you make this quarter. We look forward to speaking with you!